Canada's Got Talent - Full Digital Rollout

A multi-season digital campaign for the biggest show in Canada, produced for Rogers Sports & Media and McGillivray Entertainment.

 

Over four seasons, Video-Store produced over 900 original digital pieces for Canada’s Got Talent, working directly with Rogers Sports & Media. As the embedded digital team, we handled every aspect—strategy, on-set content capture, interviews, episodic teasers, backstage reels, marquee promos, and more.


From pitch to post, the entire campaign was delivered in-house—cleanly, efficiently, and at scale.

 

 

 

Key Deliverables

  • 900+ digital assets across 4 seasons
  • Episodic trailers, talent interviews, winner reveals
  • Behind-the-scenes coverage
  • Branded content for top sponsors
  • Hero sizzle edits + 30s TV spot
  • Social-first reels and platform-native edits
  • On-site shooting, editing, delivery

 

 

Season Launch Promo (National Broadcast)

V-S led the creative development, direction, and production of the official Season 4 launch promo for Canada’s Got Talent. Shot with A-list talent and broadcast nationwide, this marquee spot anchored the entire campaign. 

Every frame—from concept to final edit—was executed in-house.

 

 

 

 

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