Slaycation - Full Digital Rollout

A multi-season digital campaign for the biggest show in Canada, produced for Rogers Sports & Media and McGillivray Entertainment.

 

Over-the-top, and unapologetically bold, SLAYCATION demanded a digital campaign with the same energy. 

V-S partnered with Crave and World of Wonder to produce a full suite of digital content and photography, capturing the cast, the chaos, and the charisma of the series. From key art stills to global rollout assets, we delivered everything cleanly, quickly, and in sync with the show's voice.

 

 

 

Key Deliverables

  • 900+ digital assets across 4 seasons
  • Episodic trailers, talent interviews, winner reveals
  • Behind-the-scenes coverage
  • Branded content for top sponsors
  • Hero sizzle edits + 30s TV spot
  • Social-first reels and platform-native edits
  • On-site shooting, editing, delivery

 

 

Season Launch Promo (National Broadcast)

V-S led the creative development, direction, and production of the official Season 4 launch promo for Canada’s Got Talent. Shot with A-list talent and broadcast nationwide, this marquee spot anchored the entire campaign. 

Every frame—from concept to final edit—was executed in-house.

 

 

 

 

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