Under Armour - Global Campaign Series
Multiple campaigns created in collaboration with Under Armour, crafted for brand fidelity and global scale.
Video-Store led production, direction, and post for a series of digital campaigns with Under Armour Canada, many of which were also featured across UA’s U.S. and global platforms. Working with top UA athletes, V-S developed over 60 branded assets—all crafted in-house and built to reflect the company’s voice, values, and visual identity.
The campaigns delivered strong reach and engagement, contributing to a broader international push across digital channels.
Featured Campaign: Origin Story - Laeticia Amihere
As part of Under Armour’s broader brand storytelling push, V-S produced and delivered Origin Story—a focused digital feature on WNBA star Laeticia Amihere.
Shot on location and edited in-house, the piece was crafted to highlight Amihere’s journey with cinematic clarity while staying true to UA’s visual and narrative style. The campaign continues to gain traction online, driving strong engagement across UA’s global platforms.
